Essay on Gender Role Bias in Advertising - 669 Words

Gender Role Bias in Advertising Gender role bias in advertisements has been so prevalent for so long that the untrained eye wouldnt even discern it. All the same, these biases, for the most part, put women in subordinate positions and men in dominant ones. This assumption on both the genders is unfair and demeaning. These ads portray women as subservient and play toys for men. Not only do the models depict an image nowhere near close to reality, but their bodies are scantily clad and what few clothes they are wearing are very revealing. These roles for females represent what the advertisement industry believe buyers deem as the real world. As Goffman asked, What messages about women have been given to society through magazine†¦show more content†¦With my ad, relative size plays a part in which the male is obviously larger than the female and he towers over her petite frame. For feminine touch, the male has a clenched fist on her shoulder and the other hand on a tree. His entire arm is holding her body in its place. This body language says that the male is in charge and takes an aggressive stance over her, while the girl just stands there limply and leaning on the tree. Its as if she would fall over if he werent there to hold her up. For function ranking, the male is clearly in the managerial position, as he seems to be overpowering her in every way. For licensed withdrawal, the girl featured seems as though she has left her body psychologically for the male counterpart to simply ravish. As in many rape cases, victims have stated that while they are being raped, their mind leaves their body as not to experience the horrible psychological or even physical pain occurring. This ad depicts a girl who does not seem present in the situation with a dazed look on her face and a motionless body. The family aspect doesnt exactly correspond with this particular ad, as a family is not present. With nearly all of the frame analysis characteristics satisfied from this one ad, one must assume that although leaps and bounds of efforts have been made by society to free women from stereotypical gender roles, advertisers are still relying upon their subordination as a tool in the attempt to sell a wide varietyShow MoreRelatedPatriarchal Society : An Critique Of The Environmental Influence Of Gender Bias973 Words   |  4 PagesPatriarchal Society: An Analysis of the Environmental Influence of Gender Bias in Advertisements This study will define the environmental influence of patriarchal societal values on women that create an undue gender bias in popular culture. 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