Native American Community Problems with Substance Abuse - Free Essay Example

Sample details Pages: 6 Words: 1876 Downloads: 5 Date added: 2019/08/16 Category Health Essay Level High school Tags: Substance Abuse Essay Did you like this example? Native American Community: Problems with Substance Abuse Abstract The Native American community has experienced a lot of trauma throughout their history.   The past experiences continue to impact the generations today.   Along with historic trauma, the community has experienced a lot of problems with substance abuse where the main concern is alcohol.   Native American communities have many risk factors that contribute to the trouble with substance abuse; however, there are a handful of ways that the communities have found the ability to overcome and be resilient.   Substance abuse is a struggle for individuals and could be even harder for whole communities because it becomes normalized.   Although the community has found many ways to be resilient, there are other supports that could also be helpful.  . Don’t waste time! Our writers will create an original "Native American Community: Problems with Substance Abuse" essay for you Create order Native American Community: Problems with Substance Abuse   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Any amount of trauma is an event that can lead to lifelong struggles, and it is something that is familiar to the Native American community.   Historical trauma has been the root of many issues within the population, and it has made substance abuse a problem for many generations.   While substance abuse is something that is hard to deal with, there are ways that the community can get the proper help that they need.   Although help is possible, it is crucial that those who help know how the risk factors can impact the process.   Resiliency is promoted when the community is together and can offer support to one another, and it is important to also provide more supports to ease the impact of substance abuse.   Background Substance abuse impacts cultures and people all around the globe.   The Native American community has experienced many hardships, and alcohol has been used as a coping method.   Although it has been a way to numb memories, it was also normalized for generations as it become more frequently used and introduced in the community.   Resiliency has been a key factor in the healing process of the Native American community.   However, being resilient is not enough to end the generational cycles of substance abuse.   It is important that the population gets the help that they need, but it also important that they are able to bring the past struggles to the present to promote healing. Issues of Prevalence   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Substance abuse in the Native American community is a prevalent issue that has many consequences.   In the past, alcohol usage has been a problem for this community, and it continues to be in the modern Native American communities (Cunningham, Solomon, Murmoto, 2016).   The abuse of alcohol has been one of the leading causes of death and other threatening diseases within the Native American communities, which highlights the importance of giving the population the proper help that they need.   There are a variety of reasons why a person would resort to alcohol as a coping method, and it is thought that it is used in the Native American community as a way to numb themselves from the trauma that has been experienced and the discrimination that they are still facing (Myhra, 2011).   Substance abuse is a widespread concern in the Native American population, and it needs to be addressed.   Many substance abuse disorders for this community have a seri ous lack of service, and issues with alcohol often come with many stigmas (Hasin, Kerridge, Saha, Huang, Pickering, Smith, Grant, 2016).  Ã‚  Ã‚  Ã‚  Ã‚   Risk for the Community   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Native American community has many risk factors when it comes to substance abuse.   Most of the risks come from the past and how it has affected the later generations; however, there are many factors in the present that contribute to the risk.   Historical trauma within the Native American community often leads to resulting in unresolved grief, inability to practice cultural traditions, and feeling oppressed (Brown, Dickerson, DAmico, 2016).   These are all major risk factors that have affected members of the community in the past, and they continue to impact the community members currently.   The unresolved grief is a large problem for the community because it limits their ability to accept their culture and be proud of who they are.   They also are unable to feel and grieve properly for things that were lost, including family members and traditional practices.   The lack of proper grieving makes it hard for current members of the Native American community to enjoy all aspects of their culture.   Without culture, there is a lack of identity that contributes to risk within the community.     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many risk factors have to do with childhood.   In the past, children were removed from their communities and were moved into places outside of their homes (Brown, Dickerson, DAmico, 2016).   Moving out of community meant that kids were given to new parents and often felt unloved.   The children also noticed when drinking increased, which led to them using different substances to cope at an early point in life (Patterson, Adely, Duran, Dulmus, Manning, 2014).   This early start of substance abuse made it harder to break the habit as time goes on.   Removing kids from their community takes away the chance of forming family bonds, which is an important part of eliminating risk factors (Brown, Dickerson, DAmico, 2016).   Being taken away from their own families and being introduced to alcohol early makes it hard for cycles to break and can make it hard for subsequent generations (Myhra, 2011).   There are many risk factors within the Native Am erican community when it comes to substance abuse.   Most of these factors stem from the past and have a continuing presence in the community.  Ã‚  Ã‚  Ã‚  Ã‚   Resiliency in the Community   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Despite the many risk factors, there are a few ways that the community finds resilience; most of these ways revolve around culture and the community that is found within a culture.   One of the most effective ways is the restoration of cultural and spiritual practices.   These practices can promote proper grieving for past and present losses (Debruyn, 1998).   Being able to grieve allows room for acceptance of the past and a path toward change in the future.   One of the main reasons that substance abuse occurs is because of the shame that is felt about their culture, which takes away from personal identity.   Activities like reconnecting with family and community can provide a space for support and motivation.   Seeing other people who are making progress with substance abuse problems can be inspiring to others who are struggling (Myhra, 2011).   Resiliency can be hard, especially when it comes to addiction; however, events like traditional practices can provide healing.   Promoting a stronger sense of community and culture can help distance the desire to use substances.   With a solid bond between community members, it can be easier to share stories of loss and grief.   Hearing and sharing other narratives can help lift the weight of the past because of the verbal confessions and emotional catharses.   Counseling sessions are a way that the community can go about this.   Having time to talk with community members can help with getting treatment and healing (Patterson, Adely, Duran, Dulmus, Manning, 2014).   Regaining many of the lost cultural pieces supports the healing and resilience in the Native American communities.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Treatment for Substance Abuse within Native American Community   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Getting treatment is important, but it is even more important that the Native American community gets proper treatment that can promote healing.   One of the most promising ideas for treatments is fostering appreciation for the culture.   This can be done a number of ways, and incorporating and bringing back traditional ceremonies is an effective way.   Having customary practices back in place gives the community a way to start healing through appreciation of their culture and the ability to talk about shared pain (Brown, Dickerson, DAmico, 2016).   With the growth of appreciating culture and restoration of many traditions, it is also important to create new practices.   Issues with substance abuse has been plaguing this population for a long time, so it is important that they are able to create new community goals that can help combat temptations, like using alcohol as a coping method (Myhra, 2011).   Working toward sobriety can be hard, but with the support of a community, there are ways that it is achievable.   The Native American population could take advantage of their group dynamic by introducing activities that would encourage healthier choices (Brown, Dickerson, DAmico, 2016).   Activities that endorse beneficial lifestyle changes could be put to use on weekends or celebrations when the urge to use alcohol might be stronger.   Doing this would help all members of the community who are struggling with substance abuse, but it would also be a great way to be role models for younger generations and discourage the use of alcohol as a method of managing stress.   Encouraging community groups to interact with one another is important because many of the youths have felt disconnected from their culture, which causes a delayed interest in traditions. Another treatment path that would be beneficial is the practice of brining the past to the present.   This may be hard for many community members because the past has been filled with many traumatic experiences, which have been passed down over the years (Brown, Dickerson, DAmico, 2016).   However, being able to talk about the past can help bring a sense of healing (Patterson, Adely, Duran, Dulmus, Manning, 2014).   It is important that the group does not feel that the past is a reflection of themselves.   The Native American community has experienced years of shame for their culture, which is damaging.   Being able to recognize that as historical oppression is crucial because it takes away the sense of personal failure.   Conclusion The Native American community has had many struggles in their past that continue to affect their lives today.   Substance abuse is a heavy outcome of the historic trauma that the population has experienced.   Because of the harsh treatment in the past, the group of people have many risk factors that make using alcohol an easy way to cope with the past.   Despite having gone through many hardships and being normalized to the use of alcohol, there are ways that the Native American community can slowly recover.   Focusing on resiliency is a part of the process, and there are specific ways that can facilitate healing.  Ã‚   Works Cited Brown, R. A., Dickerson, D. L., DAmico, E. J. (2016). Cultural Identity Among Urban American Indian/Alaska Native Youth: Implications for Alcohol and Drug Use.Prevention Science,17(7), 852-861. doi:10.1007/s11121-016-0680-1 Cunningham, J. K., Solomon, T. A., Muramoto, M. L. (2016). Alcohol use among Native Americans compared to whites: Examining the veracity of the Native American elevated alcohol consumption belief.Drug and Alcohol Dependence,160, 65-75. doi:10.1016/j.drugalcdep.2015.12.015 Patterson Silver Wolf, David., Adelv Unegv, Duran, B., Dulmus, C. N., Manning, A. R. (2014). Alcohol Screening and Brief Intervention as Standard Practice: Working with the American Indian/Native Alaskan Populations.Journal of Human Behavior in the Social Environment,24(3), 399-407. doi:10.1080/10911359.2014.875340 Hasin, D. S., Kerridge, B. T., Saha, T. D., Huang, B., Pickering, R., Smith, S. M., . . . Grant, B. (2016). Prevalence and Correlates of DSM-5 Cannabis Use Disorder, 2012-2013: Findings from the National Epidemiologic Survey on Alcohol and Related Conditions–III.American Journal of Psychiatry,173(6), 588-599. doi:10.1176/appi.ajp.2015.15070907 (2011). It Runs in the Family: Intergenerational Transmission of Historical Trauma among Urban American Indians and Alaska Natives in Culturally Specific Sobriety Maintenance Programs.American Indian and Alaska Native Mental Health Research,18(2), 17-40. doi:10.5820/aian.1802.2011.17

Essay on Gender Role Bias in Advertising - 669 Words

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College Is Not The Cheapest Thing - 883 Words

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Dhirubail Ambani International School Department of...

Table of Contents Mission Statement The mission of Dhirubhai Ambani International School Department of College Counseling is to meet the needs of the entire college-bound population. We are dedicated to the success and educational development of every student in pursuit of their passion through the medium of post-secondary education. Through individualized support planning, counseling and collaboration with families, the Department of College Counselling team reinforces educational values that enable the DAIS students achieve their goals and succeed in competitive college environments. Commitment The Department of College Counselling is fully committed to the overall mission of the DAIS and we firmly believe that every student†¦show more content†¦Ã¢â‚¬ ¢ Conduct an annual presentation for 11th and 12th students and parents at the beginning of the school term. †¢ Educate students and parents on how to navigate through the Naviance System. 3. Counsellor-Student Interview The initial interview with each student is an integral part of the support planning process. The one-on-one meeting is the student’s opportunity to detail plans, discuss challenges, resources and to gain a good understanding of how The Department of College Counselling support services will be tailored to their unique situation. †¢ Schedule appointments with student and parents (DU) a. Identify student’s interest/passion b. Assist students in assessing their interests and understanding how they relate to their academic and co-curricular options and career opportunities. c. Establishes a formal plan with input from students and their families d. Explain what is financial aid e. Advise on College Board Test f. Facilitate the application process g. Identify colleges that are a good fit based on students interest, academic performance/capabilities, resources and choices 4. Individualized Student College Plan The individualized plan provides the framework for counsellors, students, and their families with measurable outcomes to ensure progression and success. †¢ What the student wants to achieve (the outcome) †¢ Identify the student’s strengths and weaknesses †¢ Method used to help

The Death of a Salesman by Arthur Miller †Linda Free Essays

Ms. Woods ENG 252 Sec 400 October 29, 2012 Linda – A Pillar of Strength and Balance In the Death of a Salesman by Arthur Miller My question for discussion is what I think of Linda, the wife of Willie Lohman in the play â€Å"The Death of a Salesman†. We will write a custom essay sample on The Death of a Salesman by Arthur Miller – Linda or any similar topic only for you Order Now This is my response. I feel that Linda is the strongest character in the play. Everyone around her has major issues, her sons and her husband. Even in the reflections of the past her brother-in-law had his issues – greed being one of them. She represents stability, goodness and balance in this story. She can be looked at as the foundation of this family, like most strong women. This story takes place in the 1940’s when the environment or way of living was the woman stayed home and tended to the family and the husband was the provider. And we also have a male dominated, sort of male chauvinist society at that time. So being that the man was the provider, a man had a sense of being the King of his home. Because of this general idea, it reduced the importance or view of women and their roles. Meaning a woman’s role was less than important because the man was King. Therefore, we see the questionable, forceful and harsh tones that Willie uses sometimes when speaking to Linda which can be interpreted or misinterpreted in different ways. And when this happens we see Linda back down or just close her mouth. But it also should be noted that Willie is losing everything around him, at home he feels that is the only place he can control what is going on. Then we see Willie’s dementia coming to a serious level of illness. This is not mentioned in the story but we see something wrong with Willie’s mental state. By the evidence given in the story, we can conclude many things – guilt, dementia, pressure and stress or just getting old and not wanting to face it. We are not given a reason for this deteriation. But it is evident by the reflections Willie has and how he is stuck in the past and/or stuck in a fantasy that something very deep is going on. This story is very male dominated with the symbolic theme of women are just extra’s. We hear this thru Willy Jr and Biff. They don’t seem to respect women either. Thru out the story no one seems to listen to her, her sons and neither Willie her husband. Linda is a faithful wife, playing her role. She stands and supports her husband. You never hear her say a bad word about her husband other than him being sick. She knows what’s wrong but I don’t think she knows how to handle it. At a time when medically no one really knew about mental illness, I think she viewed it as stress driven. Willis has been reduced at his job, he doesn’t want to face he’s getting old and his sons not being productive are just a few issues that contribute to the unrest in this household. She tries to explain to her sons what is going on but the fact that Willie probably was traveling salesmen for a long time and has been away so much that he has no real relationship with his son’s. Therefore they feel no pity for him, especially Willy Jr. who lost faith in his father a long time ago. So part of them being worthless and non productive can be contributed to not having their father around while they were growing up. So they do not have any attachment to him or what is going on with him nor does Willie Jr. care because of what he discovered when his father was having an affair. They only have attachment to their mother, Linda. She loves her boys regardless and her husband but she feels her duty first is to her husband. 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She is fighting to stay strong, guide and stay dedicated to her husband while moving all negatives out of the way. That is a sign of strength and dedication. This is symbolic of how she is truly the foundation and the balance of this family. Willie is losing control of everything, his job, his mind, his finance, his pride, his youth, etc. and Linda sees all of this. Thus his harsh treatment of her I do not feel is meant to hurt her. Remember a woman’s value in this era is reduced so she has no voice, no say and she abides by that. But in today’s time we would consider that disrespectful. I am considering the era of this story. But Linda stays strong and is always positive. Willie does realize he loves his wife and she loves him because at the end before he leaves to commit suicide he sends her to bed because he knows she would try to stop him from going out. And he knows she would do that out of love for him. Even though in his mind he sees this as a way of taking care of her and his sons. So in conclusion, the question remains do I believe that Linda was a dishrag? No I do not. Linda was the epitimy of a good wife, supportive, grounded, sacrificial and wise. She knew when to back down and when to be strong and speak out. She held Willie together as long as she could, until it was out of her hands. As she stated at his grave site, she truly did not understand how deep Willie’s issues really were. Thru all the symbolism of this story, good and bad (the sons), rich and poor (the environment and Willie’s associates), young and old (his reflections back to his younger days) Linda was the central figure in this story representing neutrality, balance and humbleness. How to cite The Death of a Salesman by Arthur Miller – Linda, Essay examples

Business Opportunity Fundamental Principles †MyAssignmenthelp.com

Question: Discuss about the Business Opportunity Fundamental Principles. Answer: Introduction The Corporations Act, 2001 (Cth) is a key piece of legislation which is applicable for all the companies in Australia. This act acts as a governing act for the companies in the nation, where each and every aspect of the functioning of the company is ruled by the act. So, from the naming requirement of the company, to its type, from its incorporation to winding up, all such and more provisions are provided under this act (Latimer, 2012). One of the key provisions of this act relates to the director duties covered under Part 2D.1. When the duties laid down under this section are contravened, a case is brought against the directors and they have to face relevant penalties for such breach (Cassidy, 2006). Hannon v Doyle [2011] NSWSC 10 is one of such cases where a breach of director duties was claimed, and these were established by the court, but as they were not claimed upon, no decision was made on these duty braches. This case revolved around the claims of minority oppression management and the resulting remedies from it (Wright, 2011). This report covers a detail of the different aspects which surrounded this case to specifically highlight the duties breached in this case. In this case, David Hannon had applied for leave so as to initiate legal action on behalf of APH, i.e., Afro Pacific Holdings Pty Ltd and APC, i.e., Afro Pacific Capital Ltd, where APH held 88% shares, based on section 237 of the Corporations Act. As he had been a former director and the member of these companies, he made a claim pursuant to section 236(2)(a)(i) and section 236(2)(a)(ii) and left the court to decide upon whether the criteria covered under section 237 of this act was fulfilled. It was argued in the matter of serious question by Hannon that unsecured loans were made by APC to Doyle and Turner and some of these loans were interest free. He also claimed that the 15 million options which APC held in TFC, i.e., Transvaal Ferro Chrome Ltd had been alienated to the two companies which were owned by the two directors of APC, i.e., by Doyle and Turner, along with the options of the company being sold at a price which was below the market value. He also highlighted that Doyle a nd Turner were provided with excessive remuneration by APC (Wright, 2011). A noteworthy point raised by Hannon was that APC had lent some money to Africa Pacific Capital Pty Ltd, herein referred to as Pacific, which was a company formed and owned by Turner and Doyle. Further, Turner and Doyle made Pacific supply certain services to such companies which were the existing clients of APC, and where the services procurement was based. There had also been diversion or transfer of assets to Pacific, and these assets were such to which APC had been entitled. Lastly, Hannon highlighted that no dividend had been paid by APC even when there was amiability of profits, where the dividends could have been paid prudentially. And this gave rise to a claim to be made under section 232 of this act for the oppressive conduct of affairs (Wright, 2011). Duties Breached Under the Corporations Act, the directors of the company have been imparted with certain duties. One of the reasons for imparting these duties on directors is that the minority shareholders of the company are to be protected from oppressive conduct and where such is done, the remedies have to be awarded to the minority shareholders (Paolini, 2014). Under section 181 of this act, the directors have been given the duty to make use of their powers and to undertake their obligation for such a purpose which can be deemed as fair, which is not only undertaken in good faith but also for the best interest of the company (Australasian Legal Information Institute, 2017). A duty has been placed on the directors through section 182 for to not using their position of the company for their own, or for someone elses benefits, particularly when a detriment is caused to the company (WIPO, 2015). In case the provisions covered under these sections are contravened, a civil penalty is applied on the breaching party which is covered under section 1317E of the Corporations Act (Federal Register of Legislation, 2017). Based on this section, the court can make a declaration of contravention and this further gives the option to ASIC to either seek pecuniary penalties based on section 1317G or apply for disqualification order based on section 206C. Based on the duty covered under section 181, is the duty to work in the interest of the different stakeholders of the company (ICNL, 2017). The directors duty is enhanced when it comes to minority shareholders as these shareholders do not hold the ability of influencing the company affairs due to their minority status. So, the directors need to take special care of the shareholders and ensure that the decisions are taken in a manner which denotes the best interest of not only the company but also of its shareholders. Where a director fails in doing so, not only the statutory obligations are contravened, but also claim can be made against them pursuant to section 232 and 232 of this act (Easton, 2013). The claims of Hannon were made for granting leave to the member of company based on section 236(2)(a)(i) as per which he was satisfied that: Based on section 237(2)(a) of this act, it is a possibility that the proceedings would not be brought by the company; Based on section 237(2)(b) that the applicant had been acting in good faith; Based on section 237(2)(c) that it was in the companys best interest to grant the leave to the applicant; and Based on section 237(2)(d) that a serious question had to be tried (Wright, 2011). These points raised by Hannon showed that the directors of the company, i.e., Doyle and Taylor had breached their director duties by not working in the best interest of the company and taking advantage of their position in the company. This is evidence from Doyle and Turner were being overcompensated by the company for the financial year which ended on Feb 29th, 2008 by being paid $1,566,960 and $1,570,234 respectively as consulting fees, which was a sum higher than the reasonable fees in such situations management. Further, these sections were again breached when they benefited their own company, Pacific instead of APC and even caused detriment to APC for benefiting Pacific (Wright, 2011). The court also analysed the use of business opportunity of the director where the business opportunity of one company was taken by another company which had been formed by such director. This diversion was seen as a breach of the fiduciary duties which were owed by the company and also a breach of the statutory duties. However, as these breaches were not claimed by Hannon, a decision was not made on the contravention of these duties. Instead, the court stated that in the best interest of APH, a claim of breach of director duties should be brought against the directors of the company on behalf of Hannon (Wright, 2011). Decision of the Case Each of the issues which were raised by Hannon was separately considered by the judges in this case. With regards to the point raised for the loan, no contention had been made regarding the loans being made. It was noted by the judges that each of the loans was made to either the director or to the entity which was related to the directors. This was seen as a contravention of the fundamental principles as were stated under the case of Aberdeen Railway Co v Blaikie (1854) 1 Macq HL 461. In this case it had been stated that none of the agent of the company could enter into arrangements where a conflicting interest is present, particularly with the interests of such individuals who could be in conflict. This was necessary so that a contract cannot be claimed as being fair or unfair later on. And so, the judges were satisfied that the claims made under section 237(2)(c) and section 237(2)(d) had been rightly claimed (New South Wales Caselaw, 2011). When it came to the options claim regrading TFC, the same reasoning was applied by the judges. It was noted by the judges that it was of not relevant if the options were sold at a price which was lower than the market value based on the "no question is allowed to be raised as to the fairness or unfairness" of the particular contract. And so, the claims made based on the two sections were also satisfied. The court also addressed the claims regarding the overcompensation of Doyle and Turner and stated that indeed the consulting fees were higher than the reasonable fees. And on this basis, again the two subsections were satisfied (New South Wales Caselaw, 2011). In the matter of the last claim regarding the major claims in reference to Pacific, it was noted by the judges that a letterhead was deliberately designed adopted by Pacific which was deceivingly similar to that of APC and there were several misrepresentations made on their website which resulted in an impression being created that APC and Pacific were the same business. Further, Pacific had informed the bankers that the income was received by them from the sale of shares where these shares belong to APC and not to Pacific. Lastly, in this matter, the judges also noted that Pacific and APC operated as one and so they had to be considered as one. Hence, it was concluded by the judges that a serious question indeed had to be tried in this case (New South Wales Caselaw, 2011). It was held by the judges that a serious question was present in this case regarding the claim of oppression made by Hannon which was related to the non-payment of the dividend. However, it was held that the absence of the dividends could not be deemed as sufficient for fulfilling claims under section 232 and that these claims had to be assessed after considering all of the relevant circumstances. In the case at hand, there was a lack of dividends which "may properly be made part of the matrix" of the claims made under section 232, in addition to the particular claims regarding the breach of duty. In the end, it was held by the judges that in this case, section 237(2)(a) and section 237(2) (b) had been clearly fulfilled. And so, it was concluded by the judges that Hannon actually and honestly believed that a good cause of action was present due to the evidence which had been put forward by Hannon, along with the efforts which he had put into for pursing the claims which were made under this section and the findings with regards to the serious question being present. Lastly, they stated that all these claims made by Hannon were indeed in the best interest of the company (New South Wales Caselaw, 2011). Conclusion In the preceding sections, the case of Hannon v Doyle was discussed, which acts as a key example for a claim being raised by the member of the company on behalf of the company, when the company fails to do so itself, as a result of the directors being involved in activities which were not in the best interest of the company. This claim saw a leave appeal being made by Hannon where the judges took into consideration the presence of serious question so as to allow this claim. The claims raised by Hannon were allowed in this case due to the questionable loans made by the directors, the alienation of the share options to the companies of the directors, the provisions whereby excessive remuneration was being provided to the directors, the diversion of business of the company to another company which was owned by the directors and by being engaged in oppressive conduct, which satisfied the criteria laid down under the different sections of the Corporations Act. The director duties were bre ached in this case by Doyle and Taylor on several grounds but owing to the absence of a claim being raised in this regard, a claim of breach of directors duty could not be allowed by the court. References Australasian Legal Information Institute. (2017). Corporations Act 2001. Retrieved from: https://www.austlii.edu.au/au/legis/cth/consol_act/ca2001172/ Cassidy, J. (2006). Concise Corporations Law (5th ed.). NSW: The Federation Press. Easton, M. (2013). Dont forget minority shareholders. [Retrieved from https://www.austlii.edu.au/cgi-bin/viewdoc/au/cases/nsw/NSWSC/2009/342.html?context=1;query=Nassar%20v%20Innovative%20Precasters%20Group%20Pty%20Ltd Federal Register of Legislation. (2017). Corporations Act 2001. Retrieved from: https://www.legislation.gov.au/Details/C2013C00605 ICNL. (2017). Corporations Act 2001. Retrieved from: https://www.icnl.org/research/library/files/Australia/Corps2001Vol4WD02.pdf Latimer, P. (2012). Australian Business Law 2012 (31st ed.). Sydney, NSW: CCH Australia Limited. New South Wales Caselaw. (2011). Hannon v Doyle [2011] NSWSC 10. Retrieved from: https://www.caselaw.nsw.gov.au/decision/54a634483004de94513d82c7 Paolini, A. (2014). Research Handbook on Directors Duties management. Northampton, MA, USA: Edward Elgar. WIPO. (2015). Corporations Act 2001. Retrieved from: https://www.wipo.int/wipolex/en/text.jsp?file_id=370817 Wright, G. (2011). 5.13 Granting of leave to bring derivative proceedings under section 237 of the Corporations Act. Retrieved from: https://www.glenwright.net/files/Granting%20of%20leave%20to%20bring%20proceedings%20under%20the%20Corporations%20Act%202001,%20section%20237.pdf

BV Report free essay sample

Bottega Veneta (BV) is an exclusive luxury brand established in 1966 in Vicenza, Italy, which is quite famous for its hand-made luxury goods (Kering Group website, 2013; Bottega Veneta website, 2013). Since the establishment, BV has always been focusing on its extremely high product quality using best materials, relying on Vicenza’s traditional craftsmanship, producing incredibly great products. Now Bottega is a global luxury brand providing a varied product chain including leather goods, which is the core product chain of Bottega, ready-to-wear, shoes, fragrance, furniture and has become the second most profitable brand among Kering Group’s (former PPR Group) luxury family (Kering Group Annual Report, 2012). We will write a custom essay sample on BV Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Through hiding visible logo, BV has built up a brand reputation of â€Å" understated luxury†. Its iconic design, ‘intrecciato’, which is based on an extremely complicated leather waving technique, has become the signature of BV instead (Interbrand website, 2013). To reinforce its brand reputation and spread its brand philosophy, Bottega launched its slogan as ‘when your own initials are enough’ in 1970s to further emphasise that it is the clients themselves instead of the luxury brands make people differentiated (Kering Group Annual Report, 2012). Strength Support from Kering Group BV belongs to Kering Group, which is quite professional in running luxury brands. It has successfully been running some famous luxury brands in Britain, including Gucci, Alexander McQueen, Saint Laurent and so on (Kering Group Annual Report, 2012). With the sophisticated direction and sufficient financial support provided by Kering Group, BV has performed quite well in British market. Consistence of extremely high quality BV has been always concentrating in its amazing product quality. Highly relying on traditional craftsmanship in Vicenza, Bottega always consists on using best materials to maintain the consistence of incredible quality (Kering Group Annual Report, 2012). Unique brand position strategy BV is specially targeted to a niche market that quite a few affluent people are seeking for fantastic products and experiencing the fabulous feeling of enjoying an exclusive luxury lifestyle, instead of simply trying to use luxury brands to show their social status (Sanderson, 2013; Walker, 2013). Its brand reputation of understated luxury highly matches the needs of these people and therefore attracts a host of fans. Continuous product adjustment Bottega continuously adjusts and diversifies its products. It launched an eco-friendly product chain in 2012 and has attracted a number of environmentalist consumers (Kering Group Annual Report, 2012). Weakness Lack of recognisable logo Through hiding logos, Bottega has established an understated luxury reputation and attracted numbers of consumers. However, without a recognisable logo, it is relatively harder for BV to impress consumers and promote effective marketing communication. Its signature design, intrecciato, was initially highlighted in 2001 by BV’s latest creative director (Walker, 2013), Tomas Maier, and therefore is not iconic or recognisable enough as well. Intense competition Due to BV’s unique position strategy, there is no direct competitor also hiding logos or emphasising the importance of clients yet. However, price-related competitors are many, including other super-premium price brand (Moore and Birtwistle, 2005), such as Hermes, and relatively low price brand, such as Burberry and Prada. Rigorous requirement in craftsmanship Bottega has been highly relying on Vicenza’s traditional craftsmanship. It can take its artisans up to 15 years to learn to weave its leather products, such as Cabat series handbags (Sanderson, 2013). Although BV has created an artisan school in 2006 (Sanderson, 2013), the rigorous requirement in craftsmanship still restricts its speed of expansion. Opportunity Positive economic forecast According to the prediction of RBC, the euro-zone economy grew in the second quarter 2013, ending Europe’s longest economic recession since Second World War (Forelle, 2013). This will reinforce the confidence of investors globally and facilitate the domestic consumption of consumers in Europe. Furthermore, Ledbury Research (2013) predicted that the size of UK luxury market would double in the next five years, from ? 6. 6 billion in 2012 to ? 12. 2 billion in 2017, which indicated an optimistic outlook of all luxury brands operated in the UK, including Bottega. Effective and diversified distribution channel in Britain BV has established an effective distribution system in the UK, consisting of 2 directly operated stores in London, several boutiques in selective high-end shopping centres such as Selfridges, Harrods and Harvey Nichols (BV website, 2013). Besides physical stores, online store is also available in Britain. In addition, a new joint venture created by Kering Group and Yoox Group, which is a specialist in online retailing for leading fashion and design brands, will provide a better online shopping platform for BV (Kering Group Annual Report, 2012; Yoox Group Annual Report, 2012). Threat Lack of brand awareness in China According to Ledbury Research (2013), Chinese buyers are the third largest consumer group in British luxury market and therefore it is quite essential for each luxury brand fighting for this segment (China. org. cn website, 2013). However, compared with Louis Vuitton, Chanel and Gucci, which are the top three popular luxury brands among Chinese consumers (Bain POV, 2010), BV urgently needs to increase its brand awareness in China. Rising cost of raw materials Bottega has always been highly relying on leather materials, as leather goods are its core products. However, the cost of raw materials rises every year, especially some valuable furs such as crocodiles (Thomas, 2013). To maintain the consistency of BV’s incredible quality, seeking for finest materials in an acceptable price becomes even harder. Leather boycott by animal-protection organisations Leather boycott is a common problem facing by every leather goods producer. How to minimise its bad impacts is still a practical question for BV. Recommendation According to the SWOT analysis, we provide 3 main recommendations: Increase advertising expenditure Through increasing advertising expenditure, we strongly recommend BV to further highlight its signature, intrecciato, and maximum its brand awareness as its signature is still not iconic enough and especially among Chinese consumers, Bottega is a relatively unfamiliar brand. More targeted to Chinese buyers in Britain As Chinese consumers are the third largest luxury consumer group in the UK, we also recommend Bottega to provide more convenience to them, such as hiring Mandarin speakers in stores, launching more convenient payment facilities targeting Chinese buyers. Expand investment in eco-friendly products To reinforce its brand diversification and decrease the negative effect of leather boycott, Bottega should increase its investment in eco-friendly product chain and launch more varied eco-friendly products in the future. References